1031 Federal Exchange
A full-funnel client acquisition system for a real estate tax strategy firm — from organic content to booked consultations.
Real Numbers. Real Results.
How the Full Funnel Works
Every stage is designed, built, and managed by MAJ Productions. From the first piece of content to the booked consultation.
3-4 posts per week across Instagram and LinkedIn. Educational content about 1031 exchange strategies, investor tips, and real estate tax law — building authority and organic reach.
Meta ad campaigns targeting real estate investors and property owners. Testing and scaling winning creatives to drive traffic to the free training landing page.
When a viewer comments a keyword on an organic post, an automated direct message is instantly triggered delivering the training link. Converts passive engagement into active leads.
Prospects land on a dedicated free training page. They fill out a short form to unlock the video — capturing name, email, phone, and investment intent.
A 7-email sequence over 14 days delivers educational content about tax deferral strategies, building trust and positioning 1031 Federal Exchange as the expert before any sales conversation.
Warm leads are guided to book a free consultation call. The nurture sequence primes them with enough education that the call is a natural next step, not a cold pitch.
What We Deliver Every Month
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